Contrary to practical lack of a sentimentality, sensuality and spirituality, despite exclusive pragmatism of a photo for the advertising, for with what role it allocates me, I love a commercial photo – after all I create that will attract, surprise, please, admire, to induce to action. Thus I highly appreciate insistence of this type of a photo to me – the advertising photo has to show absolutely usual subject unique and stunningly attractive. And still to embody an essence of the advertising message in it is all complexity in a photo for advertising, and my interest in it. The commercial photographer is always a hunter for new way of shooting. I like to search, improve my work as well as to improve my skills. Therefore the advertising photographer — one more my vocation.
Advertising photography can include shooting for objects, goods, materials as well as any subjects. Its really necessary to remove the inanimate object deprived of emotions therefore the commercial photographer pays much attention on creation of a light image. Nearly its possible to emphasize with one light a form, the line, texture and other important feature to which mission of reproduction of the positive relation to a subject is assigned. The advertising photo won’t turn out without special knowledge therefore I try to improve constantly the base concerning the lighting technician, I watch new tendencies.
Wide experience of shooting advertising photography for TV channels, newspapers, magazines, producers of clothes, jewelry, hotels, restaurants, gave me huge base for disclosure of my skills and abilities to this craft. How can I do it well you may estimate directly here and now having examined my portfolio? You may judge my skills and ability to offer professional work and great results by looking at my portfolio. Please call me or write me if you’d like to discuss further.