The bakery smells deliciously of fresh pastries, the wi-fi store usually plays good music, the bookstore is often arranged with soft armchairs. All these are not mandatory attributes, but they make shopping pleasant, increasing the chances that the buyer will spend money. On Internet, the seller’s arsenal is less.
Here you will not be able to influence the sense of smell or tactile sensations. Left to attract the buyer’s attention is his or hers vision. You must do everything to display the customers’ products in the best possible way. Professional photos increase the value of products in the eyes of the customers and change their degree of trust.
Imagine yourself as a buyer in an online store of clothes and accessories. Would you be interested to look through dozens of boring photos of clothes, or would you prefer more stylish photos, where you could imagine yourself in a new style just by looking at them? On the website, you do not have sellers who can convince customers to buy a thing by making compliments or in other ways persuade the customer to make a purchase.
In online clothing sales, you talk with your buyers only through photos. They should fall in love with products by fantasize about how the item will sit on them and hence make a desire to buy. Therefore, you need to move as far as you can away from classical boring low-key photos. Of course, you can leave one purely catalog photo on white background, as the world site Amazon requires.. But the subsequent photos should be just interior and atmospheric, with matching styles.
The selling picture is not just a statement of the fact – model of clothing and color. You sell the style first. The buyer is more willing to the image that is presented him through advertising and beautiful pictures, instead of the product itself.
Take for example different brand of watches. What do you see first?
1. “Made in Switzerland” – stylish watchesare only made here.
2. An acceptable price
3. Beautiful, stylish and modern website
4. Hundreds of beautiful photos that bribe their quality. Flawlessly dressed girls in expensive restaurants, stylish guys in the picturesque corners of the city, successful rich well-groomed men in expensive cars. Everywhere the highlight of the style is the watch.
Even a poor student who has saved up hundred dollars shall feel like a winner in life. He should be convinced that he can obtain everything – the hottest girls, success at work, and a lots of friends just because his style is exquisite.
The same marketing strategy is used by well-known brands of smartphones, convincing the target group that their phones are outdated so they have to purchase the latest model. Was their old phone not sufficient anymore?, is the new design a thousand times neater, or is it about upgrading the processor to a much better component? .. I do not think so. It’s all about the level of coolness made by advertising.
Selling something is first of all about selling the good feelings a person will experience using the item or how confident he or she will be in business negotiations or when having a romantic dinner.
For successful business, the willingness to pay for high-quality photos should not be subordinated with good design and quality materials. Especially for internet sale it is important with the visual impression you get looking at the pictures on the web. Here products cannot be tried on or touched, you cannot hire a super team of sellers who can sell everything to anyone. Crucial for selling the items will be the photos and the story they can tell.
The motto of our studio in respect of creating photos for online stores: “It is better to see once than read a dozen descriptions”